EUROPEAN TOURING ROUTE ACCOMMODATION

SLEEP AT GREAT HOTELS

Your back is aching, your arms are shaking. A long days ride can take its toll, we present the best places to rest up, put the feet up and grab a refreshing beverage!

CULTURE

TAKE IN SOME LOCAL CULTURE

Tour in depth, and get immersed in local culture, wherever you stop. Enjoy the best aspects the diverse regions and people have to offer!

THE BEST OF EUROPEAN FOOD

DINNER TIME!

Europe is a place where travelling 50 kilometres, one can see the landscape, the language changing, and deliciously, the food also. The most mouth-watering delights await you. There is no hunger like a touring hunger!

ROUTES

THE BEST ROUTES

We do more than list off a load of directions, we curate our routes to include the absolute best that Europe has to offer.
We know this, because we have driven and ridden all of them ourselves, guaranteed!

GET MUSICAL

THE MUSIC IS IN YOU

Summertime in Europe offers many festivals and music events to take in. From Nordkapp to Cadiz, you will find the best places to take a pit stop and take in a festival that is to your taste!

BECOME A LOCAL AREA MANAGER

European Touring Route works to develop motorcycle tourism in Europe, and attract European and foreign motorcycle, car, camper van and bicycle tourists to travel in Europe.

We see an opportunity to work together with local motorcycle riders, who want to "combine business with pleasure”. We are looking for motorcycle riders who want to be our contacts around Europe, and take care of a defined geographical area.

BECOME AN ETR LOCAL AREA MANAGER

We have developed a collaborative concept called "Local Area Manager”, meaning that you - for payment - undertake a specific assignment. The scope of the engagement is defined by the time you want to spend on the task. It is structurally similar to a franchise concept, where you helps us to establish in different regions, within a given framework, to develop the ETR Brand and concept.

BECOME AN ETR LOCAL AREA MANAGER

The main components are:

- Information on great riding roads in your area.

- Information on accommodation facilities, restaurants and coffee shops, attractions, etc.

- To inform destinations, hotels and attractions in your area about European Touring Route.

- Gather information about motorcycle meetings and other events in your region.

- Connection of cafés and restaurants and other local businesses.

- Connection and certification of accommodation facilities.

- Assisting with the organisation of events.

- Establish contacts with businesses that may be interested in working with motorcycle tourism, for example, motorcycle stores, dealerships, touring companies, local Destination Marketing Organisations, and others.

BECOME AN ETR LOCAL AREA MANAGER

As a Local Area Manager, you must be an experienced motorcycle rider, and be able to see the value of Europe as a tourism destination, with great roads, beautiful nature, memorable experiences, quality food, interesting history, and other tourism areas that are open to development.

You must enjoy meeting new people, and have a commercial attitude to development. You will receive an introductory course about the project and how we work. You will also have access to manuals and documents, which will help you come in contact with other motorcycle riders, and local contacts.

Through a network of local motorcycle riders, we have a greater opportunity to make new contacts, and can quickly build up a wide range of trips, meetings, events, etc. which in turn may be result in “more people riding motorcycles, more often".

BECOME AN ETR LOCAL AREA MANAGER

If you feel that you have some spare time, and want to be involved in our efforts to make Europe a thrilling destination for motorcycle tourists, please contact us and we will tell you more.

 

Tasks of a Local Area Manager (LAM)

- Inform European Touring Route about destinations and attractions in your area.

- Share and establish contacts with organisations and companies that work with tourism.

- Distribute information to the tourist offices, motorcycle clubs, about ETR.

- Create and organise: weekly meetings / Ride Outs / Motofoto Courses, and other events.

- Invite the press and magazines that can fit the concept, to various meetings.

- Participate in events, meetings, and other places where motorcycle riders meet.

- Provide us with information that can be added to the ETR Website.

- In the long term, ensure the quality assurance and certification of accommodation facilities.

 

BECOME AN ETR LOCAL AREA MANAGER

A LAM can make money, through:

- Sales of ETR Promotional Services to cafés, restaurants, museums and other commercial places to visit.

- Selling advertising articles to motorcycle dealerships, and other firms and businesses that are linked to motorcycle riding.

- Connection with, and certification of: Lodging facilities, hotels, hostels, campsites, Bed & Breakfasts.

- Events where there is a participation fee for attending.

- Sales of ETR Merchandise at your location.

- Sales of our Membership Card.

 

You are always welcome to tell us about great roads and places to visit, when you are out and about.

We hope you see this as an interesting challenge!

Warm regards, 

Stefan Albrekt
CQO - Chief Quality Officer

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ETR // European Touring Route

 

BECOME AN ETR LOCAL AREA MANAGER